HourWork: Product

A fun product video that doesn't need to be updated every time there's an UI update.

I was blown away by Mezzolab from start to finish. The final product is exactly what we wanted and their process to get there is THE BEST I've had with any vendor in my 15 years of experience... blown away. Can't wait to work together again!

Abby Richter

Senior Brand Director at HourWork

Challenge

HourWork wanted a product video that was fun, effective, and wouldn't require constant updates with each UI change. They were looking to boost their SaaS product sales conversions.

Solution

We made an evergreen product tour video that focused on the key benefits and features of HourWork. The video was designed to stay relevant no matter how many times the UI got updated, ensuring it could keep working hard for HourWork.

Results

The video turned out to be the perfect tool for the "Consideration" phase of the sales funnel. It was a hit with potential customers, helping to drive conversions and proving that a great product video can make a big impact on sales.

HourWork

HourWork helps fast-food chains hire and retain hourly workers with their online platform.

They help match employers with top hourly talent, uncover what matters most to employees, and automatically check in at key milestones to prevent early attrition

HR & Tech

Boston, USA

B2C

2018

Script

HourWork makes retaining and hiring hourly workers simple and easy to execute.

HourWork customers increase retention by 27% with the HourWork platform to help your company pinpoint what is causing turnover and set up best practices to address it across all operations.

Keep in touch with each of your crew members by sending custom messages at specific milestones, like after they’ve been on your team for one week, 30 or 90 days, birthday and work anniversaries.

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You can ask for feedback through quick pulse check surveys and send text message announcements to employees at specific locations, and even reply directly to your employees who send questions and responses back.

Admins and managers also get daily digests of key milestones and responses from employees across all of their stores. You’ll always be in the know when there are patterns that need to be addressed.

Need help hiring?

HourWork allows you to re-engage the people you already know - past applicants and former employees. Double your applicant flow with just a few clicks!

Simply send a custom, email and text message campaign to let them know you have an open position immediately!

With Hourwork you can build a greater sense of loyalty in your workforce by empowering managers to build stronger relationships with their team members through frequent, active communication.

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Go to HourWork.com to take care of your employees the smart way.

Type of Video:

Animated Explainer Video - Product Tour

Video Duration:

70s

Use Case:

Product

Main Goal:

Explain How the Product Works