MezzoLab

MezzoLab

Haerfest

Haerfest is a company that creates minimalistic bags and accessories for the modern professional.

Problem

Haerfest needed to position itself as a brand that focuses on the needs of modern professionals.

Solution

We created a 1-minute inspirational animation that shows the purpose of Hearfest as a brand and their vision for the modern professional on the go.

What it means to be a modern professional.
The products created by Haerfest are functional and have style, so we wanted to show how they are a perfect fit for the modern professional on-the-go.

These bags were designed with creatives and entrepreneurs in mind, so it made sense to show how they fit seamlessly into their lifestyles.
Haerfest
Haerfest
Using the Co-Founders as the narrators.
Since this animation piece focused on the purpose of Haerfest as a brand, we decided to create animated versions of the two Co-Founders, Tim and Dan, and have them talk about their journey and vision.