Stylised blue and coral cityscape mixing world landmarks like Big Ben, the Eiffel Tower and the Statue of Liberty, from the Ford developer series animated video.

Ford

A video series convincing top developer teams to build apps for Ford's ecosystem.

Stylised blue and coral cityscape mixing world landmarks like Big Ben, the Eiffel Tower and the Statue of Liberty, from the Ford developer series animated video.
Client
Ford
Project
Developer Series
Industry
Software
Style
2D
Runtime
2:13

ML

The brief

Persuading the best developer teams in the world to create apps for Ford's ecosystem.

The script

How cool would it be if your apps and content were available in millions of vehicles? We created the Ford Developer Program to enable developers around the world to innovate and integrate user favorites and new content into Ford vehicles.

We'll guide you every step of the way towards the awesome future when Ford owners are using your apps and content in their daily commute, summer road trips, and commercial fleet programs. There are three types of ways you can bring your content to Ford drivers.

Deliver content in the vehicle, connect remote services while away from the vehicles, and combine these methods for a robust user experience. Delivering content into vehicle through your mobile app is accomplished by using Smart Device Link, or SDL.

This open source platform created by Ford enables developers to quickly and simply connect the features in a mobile app to the vehicle HMI, creating a seamless experience between smartphone and vehicle. SDL is how hundreds of developers have launched streaming music, navigation, productivity, and other popular apps in all regions of the world.

Want to take advantage of exciting capabilities made possible by the embedded modem? Remote services such as lock, unlock door, start engine, or request vehicle location can help you create impressive features that Ford owners can take advantage of while not in a vehicle.

Ford Dev also invites developers to explore how combining in-vehicle and remote services can amp up the connected car experience. Starting before an owner even gets in the car, carrying an experience with them into the vehicle to enjoy along their commute, and even extending beyond the driving experience through the vehicle's generated data and feature sets.

The Ford Developer Program invites developers to innovate alongside us as we continue Henry Ford's mission to open the roads to all mankind. Join our growing community of developers connecting drivers around the world with the content they know and love and create new and exciting experiences.

Fonts & colors

Typeface

Antenna, Ford Script

Palette

#003478, #002F6C, #FFFFFF, #000000
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Joao Freitas, founder of MezzoLab

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