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GWWC: Animal Welfare

MezzoLab Studio worked with Giving What We Can, a non-profit organization that helps individuals choose the right charities and practice effective-giving, to create a campaign that highlights the importance of supporting charities and NGOs that fight for Animal Rights.
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Challenge

Explain how people can donate more effectively to reduce suffering in the World.

Solution

A short explainer video that describes the main goals of effective giving and how Animal Welfare is an important cause.

Results

A shareable video used across GWWC's digital presence that is driving sign-ups and donations.

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