MezzoLab Studio worked with Giving What We Can, a non-profit organization that helps individuals choose the right charities and practice effective-giving, to create a campaign that highlights the importance of supporting charities and NGOs that fight for animal rights. We helped Giving What We Can explain how individuals can help reduce suffering in the world by choosing to support organizations that work to protect animals from cruelty and abuse. The campaign emphasized the impact that individuals can have when they make informed giving decisions, and provided concrete steps for how people can get involved and make a difference in the lives of animals. By partnering with MezzoLab Studio, Giving What We Can was able to effectively communicate the importance of supporting animal rights organizations and inspire individuals to take action.