Orpheus Chamber Orchestra

Challenge

The Grammy-winning Orpheus Chamber Orchestra wanted to share their unique leadership model and grow their leadership program. They needed to tell their story in an engaging way that would resonate with organizations.

Solution

We crafted a 2-minute animated video that brought the story of Orpheus to life. It showed how the orchestra developed their leadership model and how they help organizations thrive through the same approach.

Results

The video became a star attraction, playing before live performances and on their website round-the-clock. It won accolades just like the orchestra itself, successfully conveying Orpheus's unique leadership philosophy and promoting their program.

Renowned for its conductorless performances, the Orpheus Chamber Orchestra embraces a democratic approach to music, where musicians lead rehearsals and performances collectively.

This unique model fosters creative collaboration, resulting in a rich and diverse repertoire.