Qualtrics: XM Series
QualtricsXM has a huge library of Experience Management educational content and asked us to produce a series of explainer videos that make learning XM concepts bite-sized and fun.
The MezzoLab team is smart and service-oriented.
They listen well, respond to our needs, have high-quality standards and are easy to collaborate with.
We’re very proud of the videos we’ve created together.
Karen Temkin
Head of Staff at Qualtrics XM Institute
Challenge
Qualtrics needed a way to educate Experience Management professionals effectively and at scale and improve their existing content efforts. They were looking to solidify their position as a thought leader in the XM space.
Solution
We produced a series of animated explainer videos that broke down complex XM concepts into bite-sized, digestible pieces. Each video was designed to be easy to understand, making learning a breeze for XM professionals.
Results
The explainer videos quickly climbed the charts, becoming part of the "All-Time Most Popular Content Top 10" out of 700 resources in Qualtrics' library. It was a testament to the power of clear, engaging educational content and a win for Qualtrics' thought leadership efforts.
Qualtrics
Qualtrics is a world-class experience management company that enables organizations to collect, analyze, and act on core experience data.
Its powerful platform drives business decisions, enhances customer relationships, and propels overall growth.
XM & Tech
Seattle, USA
B2B
2002
