The MezzoLab team is smart and service-oriented. ‍ They listen well, respond to our needs, have high-quality standards and are easy to collaborate with. ‍ We’re very proud of the videos we’ve created together.

Karen Temkin

Head of Staff at Qualtrics XM Institute

Challenge

Qualtrics needed a way to educate Experience Management professionals effectively and at scale and improve their existing content efforts. They were looking to solidify their position as a thought leader in the XM space.

Solution

We produced a series of animated explainer videos that broke down complex XM concepts into bite-sized, digestible pieces. Each video was designed to be easy to understand, making learning a breeze for XM professionals.

Results

The explainer videos quickly climbed the charts, becoming part of the "All-Time Most Popular Content Top 10" out of 700 resources in Qualtrics' library. It was a testament to the power of clear, engaging educational content and a win for Qualtrics' thought leadership efforts.

Qualtrics

Qualtrics is a world-class experience management company that enables organizations to collect, analyze, and act on core experience data.
Its powerful platform drives business decisions, enhances customer relationships, and propels overall growth.
Industry Icon
XM & Tech
HQ Icon
Seattle, USA
B2B or B2C Icon
B2B
Est Icon
2002