Thumbnail for the Tobiko Cloud video

Tobiko Cloud

An explainer for Tobiko Cloud's data-engineering platform, built for a technical audience.

Thumbnail for the Tobiko Cloud video
Client
Tobiko Cloud
Project
Data Engineering
Industry
Software
Style
2D
Runtime
2:14

ML

The brief

Tobiko Cloud wanted to reach data engineers without dumbing things down. The explainer uses a home renovation metaphor to show why rebuilding entire pipelines for small changes burns money.

The script

If you manage data transformations, you know this struggle. Your projects are tangles of Jinja spaghetti, and even simple mistakes punish you with long waits and shocking warehouse bills.

Transforming data with conventional tools is like renovating with an inefficient contractor. Any change to your data model reruns your pipeline from scratch, like demolishing and rebuilding your entire house when you only needed a new kitchen.

Tobiko Cloud is different. We focus just on your kitchen and leave the rest of your house intact.

We understand the state of the warehouse so we can update only what's strictly necessary. Next, imagine you're about to complete a kitchen remodel but find that the sink doesn't fit, so you have to start over.

Tobiko Cloud parses and understands your SQL in advance so that you can catch compile time issues before running them in your warehouse. We alert you if your sink is the wrong size before you even buy it.

Tobiko Cloud understands how your data is connected and how updating one part will affect the rest. Other tools leave you blind to the impact of your changes, like a contractor installing an oven without realizing it shares a breaker with your dishwasher, only to overload your electrical panel.

Tobiko Cloud provides lineage and change categorization to inform you which downstream tables need to be refreshed if you update a column. You can make informed decisions about updating your models without breaking everything or setting your house on fire.

Finally, Tobiko Cloud's virtual data environments ensure you never repeat your work. Say you like your neighbor's kitchen.

Instead of asking the contractor who built it to install the same kitchen for you from scratch, You just snap your fingers and an identical kitchen is now in your house. Any version of a data model that you've computed in the past can be instantly summoned or reverted at zero cost.

Say goodbye to painful data pipelines. For data transformation that's hyper efficient, never compromises on correctness, and simply sparks joy, try Tobiko Cloud today.

Fonts & colors

Typeface

Söhne, Martina Plantijn, Inconsolata

Palette

#006AFF, #00AB50, #F74808, #141414, #FFFFFF
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