Briiief is a simple tool built to help non-designers share and present ideas.
Briiief needed to attract and convert new users for its SaaS product.
how to dance Salsa.
Briiief allows users to create and share presentations of any kind, so we decided to come up with some fun examples of things you'd need to create presentations for, like taking over the World or teaching your dog how to dance Salsa.
It also gave us a perfect excuse to create a fun animation that would glue viewers to the screen.
One of the cool parts of this project was the fact that we got to create an illustration style to be used in all branded content - Website, App, Social Media, and even Offline.