Why having a B2B Explainer Video works

Creating remarkable b2b explainer videos that capture your audience’s attention and leave them wanting more.

But what does it take to create captivating explainers for b2b companies, how are they different from other kinds of marketing content, and why are they important?

Let us walk you through everything you need to know about creating successful b2b explainer videos so your company can reach new heights.

What is a B2B Explainer Video and why it’s important

If you're not familiar with the term, a B2B animated video is simply a short, entertaining video that helps businesses explain their products or services to potential customers.

It's like having a salesperson working for you 24/7, even on weekends and holidays!

The reason these videos are so important is that they simplify complex ideas and make them easy to understand.

This can be a game-changer for your video marketing strategy, particularly businesses that have struggled to explain what they do in the past.

Explainer videos are usually extremely useful for companies that offer complex or novel services or products.

People have short attention spans, and an engaging B2B explainer video is a great way to capture their attention and keep them interested.

So, if you're looking for a powerful marketing tool for your business, a B2B explainer video might just be what you need.

Benefits of Using a B2B Explainer Video

Businesses are always looking for new and innovative ways to reach out to potential clients. One effective way to do this is by using a B2B explainer video.

These videos succinctly explain your company's products or services in a visually engaging way.

They can help to quickly and effectively communicate your company's value proposition to potential clients, partners, or investors.

With the increasing use of online platforms for business networking, B2B explainers are becoming an essential tool in any company's marketing strategy.

In fact, research has shown that businesses that use explainers on their websites can experience up to a 40% increase in conversion rates.

So if you're looking to boost your business's online presence, investing in a B2B explainer is a smart choice.

a. Increase Engagement with Prospects

In any business, having engaged prospects is key to success.

However, it can be challenging to capture the attention of potential customers and keep them engaged.

One effective way to increase engagement with your prospects is by personalizing your approach.

By taking the time to understand their needs and interests, you can tailor your communication to better resonate with them.

Another important element is building a relationship with your prospects.

This can be achieved through regular check-ins, providing valuable information, and fostering a sense of community around your brand.

Remember, the more engaged your prospects are, the more likely they are to convert into loyal customers in the long run.

b. Increase Brand Awareness

If you're a B2B company struggling to get your name out there, creating explainer videos could be just the solution you need.

Not only do videos capture attention better than written content, but they also have a higher shareability factor, meaning they are more likely to be shared on social media and other platforms.

By creating an engaging and informative animated videos, you can increase brand awareness and get more eyes on your business.

Plus, with the right SEO strategies, your video could even show up in search results, giving your brand even more exposure.

c. Explain how your service or product works

Your service or product is more than just a bunch of features or specs. It's an experience.

That's why it's important to explain how it works in a way that resonates with your customer and highlights the benefits.

Think about what problem you are solving and how your service or product can make their life easier or better.

Use simple language, storytelling, and even humor to connect with your audience and build trust.

Remember, you're not just explaining a process, you're creating a connection. So, be human, be empathetic, and be authentic.

That's how you win hearts and minds, one customer at a time.

Elements of Great Explainer Videos

In a world where attention spans are shorter than ever before, creating an engaging and informative explainer video is crucial.

But what are the elements that make a great explainer?

At its core, a great explainer video should be clear and concise, with a strong message that resonates with your audience.

Using visuals, such as animation or infographics, can help make complex ideas more digestible.

Additionally, incorporating a touch of humor or storytelling can make your video memorable and keep your audience engaged.

The key is to keep your message front and center while also entertaining your viewers.

With these essential elements, you can create an animated explainer video that not only educates but also entertains, leaving a lasting impression on your audience.

a. Tell a story that draws viewers in and resonates with them

The art of storytelling is a delicate balance between captivating your audience and leaving a lasting impression.

It's not just about the plot twists or the suspense; it's about evoking emotions and connecting with your viewers on a deeper level.

b. Quality visuals and animations to capture the attention of viewers

In today's attention economy, capturing the attention of your viewers can make or break your marketing efforts.

And when it comes to explainers, quality visuals and animations can help elevate your message and drive engagement.

So, whether you're looking to explain a complex concept or showcase your product's unique features, investing in high-quality visuals and animations can help your animated explainer video stand out from the crowd and ultimately drive measurable results.

Explaining complex products or services in a simple and engaging way.

In the world of B2B marketing, it can be a challenge to explain complex products or services in a way that is both simple and engaging.

Fortunately, there are powerful tools available to help companies achieve this goal, such as explainer videos.

By distilling complex concepts into an easy-to-understand format, a well-crafted animated explainer video can capture the attention of your audience, build trust, and ultimately drive conversions.

So if you're looking to streamline your marketing efforts and make a lasting impression on your target audience, consider investing in powerful explainers.

Optimize Your B2B Explainer Videos for SEO

Video marketing has become one of the most effective ways to engage with potential customers and drive conversions.

However, creating the perfect B2B explainer video is only half the battle.

Without proper optimization, your video may never reach its intended audience. This is where SEO comes into play.

By strategically optimizing your video, you can improve its visibility, increase its reach, and attract more qualified leads.

In this article, we'll share some actionable tips on how to optimize your explainers for SEO so that you can reap the benefits of this marketing strategy.

From keyword research to metadata optimization, we've got you covered.

Best Practices for Creating Effective Explainers

We know that creating an explainer videos for your business can be as tricky as pronouncing "supercalifragilisticexpialidocious" after a few glasses of wine.

But worry not, our tips will steer your video making skills in the right direction faster than a cheetah on steroids.

First and foremost, understand your audience's needs, because to be frank, nobody likes a one-size-fits-all BS.

Use storytelling to make your video more engaging than your favorite Netflix show, and please spare us from any long, yawn-inducing monologues.

  1. Keep it Simple and Clear:
  2. When it comes to explainer videos, simplicity is key. You want to grab your viewer's attention and keep them engaged throughout the video. Avoid overwhelming them with too much information or technical jargon. Instead, focus on conveying your message in a clear and concise manner. Break down complex concepts into easy-to-understand terms and use visuals that complement your message. Remember, the goal is to make it easy for your audience to grasp what you're offering.
  3. Tell a Story:
  4. People love stories, and your B2B explainers video should be no exception.
  5. Weave a compelling narrative that captivates your audience right from the start.
  6. Introduce a relatable problem or challenge that your target customers face and show how your product or service can be the solution.
  7. When viewers connect with the story, they're more likely to remember your message and take action.
  8. Keep it Short and Sweet:
  9. Attention spans are shorter than ever these days, so it's crucial to keep your videos concise.
  10. Aim for a length of around 60 to 90 seconds to maintain viewer interest.
  11. Focus on the most important features and benefits of your product or service and leave out unnecessary details.
  12. Remember, you're creating an overview, not a deep dive.
  13. By keeping it short and sweet, you'll increase the chances of your audience watching the video until the end.
  14. Using Engaging Visuals and Graphics:
  15. Humans are visual creatures, and incorporating captivating visuals and graphics into your explainers can significantly enhance its effectiveness.
  16. Use high-quality images, animations, and infographics that support your message and make it easier to understand.
  17. Visual cues can help reinforce key points and improve overall comprehension. But be careful not to go overboard – a cluttered video can distract and confuse viewers. Keep it visually appealing, yet clean and organized.
  18. End with a Strong Call to Action:
  19. You've created awesome B2B explainer videos, so now it's time to guide your viewers towards the next step.
  20. End your video with a clear and compelling call to action (CTA).
  21. Whether it's visiting your website, signing up for a free trial, or contacting your sales team, make sure the CTA is easy to understand and actionable.

Why it is important to hire a great explainer video production company when producing a b2b explainer video

Creating an effective B2B explainer video can be challenging.

It requires creativity, expertise, and knowledge about the subject matter to create a video that can capture the audience's attention and deliver the intended message.

Hiring a great b2b explainer videos production company can make all the difference.

A great production company will work with you to understand your brand, target audience, and objectives, and craft a video that truly represents your message and what you stand for.

In the end, hiring the right production company for your B2B explainer videos can help you achieve the desired results and benefit your business in countless ways.

  1. Professionalism and Expertise:
  2. A great animated explainer videos production company brings professionalism and expertise to the table.
  3. By hiring professionals, you can tap into their knowledge and skills to create a high-quality video that effectively communicates your message and resonates with your target audience.
  4. Creative Vision and Innovation:
  5. Crafting an engaging and memorable animated explainer videos requires creative vision and innovation.
  6. A reputable production company can bring fresh ideas and creative concepts to the table.
  7. They have experience working across various industries and can infuse your video with creativity that sets you apart from the competition.
  8. Their innovative approach can help captivate viewers and make your B2B explainer video truly stand out.
  9. Professional Equipment and Resources:
  10. Producing a professional-grade explainer video often requires specialized equipment and resources.
  11. Time and Efficiency:
  12. Creating an explainer video can be a time-consuming process, especially if you're new to the world of video production.
  13. By hiring a reliable production company, you can save valuable time and ensure an efficient production process.
  14. They have a streamlined workflow and experienced teams that can handle every aspect of the video creation process, from pre-production to post-production.
  15. Expertise in Targeting B2B Audience
  16. Understanding your B2B audience and effectively reaching them requires a specific set of skills and knowledge.
  17. A great explainer video production company will have experience working with B2B clients and will understand the nuances of this market.
  18. They can help you craft a video that speaks directly to your target audience, addresses their pain points, and showcases how your product or service can solve their challenges.
  19. Animated Video vs Live Action Videos
  20. Animated explainers and live-action videos both have their unique benefits, but the former tends to hold certain advantages over the latter.
  1. Firstly, animated videos provide a significant degree of creative freedom.
  2. With no constraints to physical realities, you can conceptualize and present complex ideas in a simplified, appealing, and often more engaging way.
  3. Secondly, they are highly adaptable and customizable. You can easily adjust colors, characters, and animations to align with your brand identity, ensuring consistent branding across different platforms.
  4. Moreover, once the animation assets are created, they can be reused for future videos, further reducing costs.

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