How To Pick An Animated Video Explainer Company

How to pick an animated video explainer company

So, you've realised the importance of having an animated explainer video to communicate your brand's message effectively and engage your target audience. Congratulations on taking the first step! Now comes the challenging part: choosing the right company to bring your vision to life.

With a plethora of options available in the market, it can be a daunting task to sift through all the potential candidates and find the perfect match for your project.

Fear not, as we're here to guide you through this critical decision-making process. In this article, we'll delve into various factors that play a crucial role in determining an ideal animated explainer video company.

From evaluating production companies and assessing portfolios to comparing potential candidates based on branding and marketing expertise – we will cover it all.

Our aim is to provide you with comprehensive insights so that you can make an informed choice and ultimately create a solution or an innovative, captivating animated video explainer that resonates with your audience.

In this article we will help you figure out how to pick an animated explainer video production company.

So let's dive in!

Why do you need Animated explainer videos?

You might be wondering why animated video explainers are all the rage these days; well, let's dive into the captivating world of this magical marketing tool and unveil its irresistible charm!

With an ever-evolving digital landscape, it's become increasingly important for businesses to adopt innovative marketing strategies that can effectively engage their target audience.

Animated explainer videos have emerged as a powerful means to achieve this objective, helping brands connect with potential customers in a visually appealing and easily digestible format.

Some stats which explain why you need animated explainer videos over other verticals for your online marketing campaigns;

Key stats & figures

  • Online video advertising spending projected to be 120 billion dollars in 2024. Source
  • 91% of businesses use video as a marketing tool - This is the highest percentage since tracking began, indicating a significant increase in video usage in marketing strategies.
  • 96% of marketers see video as an 'important part' of their marketing strategy - This is the highest percentage in the past nine years, showing the growing importance of video in marketing. Source
  • 92% of video marketers reported that video gives them a positive ROI - This is another all-time high, suggesting that video marketing is increasingly profitable.
  • 87% of marketers feel that video has a direct, positive impact on sales - This is the highest percentage ever recorded, indicating that video is a powerful tool for driving sales.
  • 96% of marketers agree that videos have helped increase user understanding of their product or service - This figure has never dropped below 93% since 2015, but this year’s data represents the highest figure in five years.
  • 70% of marketers who don't currently use video as a marketing tool plan to start in 2023 - This suggests a significant increase in video marketing adoption in the near future.
  • 99% of current video marketers plan to continue using video in 2023 - This indicates a high level of satisfaction with video as a marketing tool.
  • 96% of people report watching explainer videos to learn more about a product, with 89% being swayed to make a purchase - This shows the effectiveness of explainer videos in influencing purchasing decisions.
  • 79% of people say they’ve been convinced to purchase an app or piece of software because of a video - This highlights the power of video in promoting digital products.
  • More than nine out of 10 people report wanting to see more videos from brands in 2023 - This suggests a high demand for video content from consumers.

As you contemplate integrating animated explainer videos into your marketing efforts, it's essential to recognize the importance of quality in every aspect of video production. From scriptwriting to animation design and voice-over selection – every detail contributes to crafting a compelling story that resonates with your audience.

In essence, partnering with the right animated video explainer company is crucial for achieving desired results and ensuring that your investment yields maximum returns.

So stay tuned as we delve deeper into what factors you should consider when selecting the ideal partner for creating exceptional explainer videos tailored to your specific needs!

How to Evaluate Animated Explainer Video Production Companies

It's crucial to carefully assess potential production partners, as this decision will greatly impact the overall success of your animated explainer project.

When evaluating video production companies for your animated explainer video, it's important to consider factors such as experience, quality of work, creativity, and communication skills. 

Additionally, you should also keep in mind how well they can adapt their style to suit the specific needs of your business or product.

Here are a few key elements to look for when assessing potential animated explainer video production companies:

  • A strong portfolio showcasing the best explainer videos they've produced
  • Transparent pricing and clear timelines for completion
  • Excellent communication skills and responsiveness throughout the project
  • The ability to write an engaging and effective explainer video script
  • Proven experience in creating marketing videos that drive results on landing pages

When reviewing a company's portfolio, pay close attention not only to the quality of animation but also their storytelling abilities. An excellent animation explainer company will be able to create captivating stories that engage viewers while clearly conveying your unique selling points. 

Additionally, take note of how they incorporate innovative ideas into their work; this could be an indication that they're constantly striving for excellence in both design and execution.

As you continue evaluating different companies and comparing their strengths against each other, remember that choosing the right partner is essential for ensuring a successful animated explainer video production. 

Keep these considerations in mind as you move forward with assessing portfolios and making your final selection – doing so will help ensure that you're investing in a company capable of delivering top-notch marketing videos tailored specifically for your needs.

Importance of Quality

Don't underestimate the significance of quality in your search for an ideal animation partner, as it'll greatly impact the effectiveness of your message.

A high-quality animated explainer video not only captures the attention of your audience but also ensures that they understand and retain the information being presented.

This is crucial because if viewers don't comprehend your message, they won't take any action or engage further with your brand.

The importance of quality in animated video production cannot be overstated; it can make or break the success of explainer videos.

To ensure top-notch quality, pay close attention to various aspects such as scriptwriting, storytelling, animation style, sound design, and voiceover. 

Each component contributes to capturing and maintaining your audience's interest while effectively conveying your intended message. Skimping on any one aspect could compromise the overall impact of the video.

Remember that a great animated explainer video demonstrates professionalism and credibility – qualities potential customers look for when deciding whether to do business with you.

When vetting potential production companies for creating an exceptional animated explainer video, consider their portfolio and client testimonials to gain insight into their creative capabilities and commitment to delivering high-quality work.

It's essential not just to focus on price but also on finding a professional team who understands the importance of quality in every step of awesome explainer video production.

By doing so, you'll be investing in a powerful tool that will resonate with your target audience and drive results for your business.

With this understanding in mind, let's delve into how you can evaluate production companies before making a decision on which one best suits your needs.

Next up: diving deeper into what makes a great portfolio stand out from the rest!

Assessing Portfolios

When assessing portfolios, remember that appearances can be deceiving – just like your ex's dating profile. It's essential to look beyond the surface and analyze the content of an animated explainer company's portfolio.

To do this effectively, you need to consider three main elements: animation quality, storytelling ability, and diversity in styles.

While it may be tempting to choose a company with visually stunning video explainers, if their storytelling falls flat or they lack versatility in their animation techniques, you might end up with a mediocre final product.

As you dive deeper into each company's portfolio, take note of how they create videos that effortlessly combine engaging visuals with well-crafted narratives.

A great animated explainer video should feel like a seamless blend of animation and storytelling that not only captures viewers' attention but also communicates complex ideas clearly and concisely.

Additionally, consider the range of industries and target audiences they have catered to – this will give you an idea of their adaptability when it comes to crafting tailor-made video explainers for various clients.

On top of these factors, keep an eye out for innovation within their work – those subtle nuances that make their animations stand out from the competition. As you assess portfolios more critically, think about how each candidate would handle your specific needs and goals in terms of script and storytelling.

By evaluating potential partners on these criteria, you'll ultimately find an animated explainer company that can bring your vision to life while pushing creative boundaries along the way. And speaking of script and storytelling…

Script and Storytelling

In evaluating potential explainer video production companies, you'll want to pay close attention to their scriptwriting and storytelling capabilities, as these elements are crucial in crafting a compelling and effective animated explainer.

A well-written script is the backbone of any successful animated explainer video, as it helps convey your key message clearly and concisely.

When assessing a company's scriptwriting abilities, look for examples that showcase their ability to simplify complex ideas into easily digestible content.

Similarly, strong storytelling skills can make viewers feel smart and engaged while watching the animated video.

One way to gauge a company's scriptwriting prowess is by examining their portfolio of previous work.

Look for videos that communicate complicated concepts or tell stories in an engaging manner.

Pay attention to how they structure the narrative: is there a clear beginning, middle, and end?

Are the characters relatable?

Does the story evoke emotions while still delivering essential information? These factors will help you determine if your chosen explainer video company has what it takes to create a compelling narrative for your project.

Additionally, consider requesting samples of scripts from prospective companies before finalizing your decision. This can provide valuable insight into their writing style and ability to craft engaging stories tailored specifically for animated videos. As you review these samples, ask yourself if they effectively deliver key messages without overwhelming or confusing viewers.

With this information in hand, you'll be better prepared to choose an animation partner who excels at both scripting and storytelling—two critical components in producing an impactful explainer video.

Now that we've explored those aspects thoroughly, let's dive into another vital element: animation and audio quality within the production process itself.

Animation and Audio

As you delve into evaluating animation and audio quality, remember that these elements play a significant role in creating an engaging and memorable animation explainer video experience for your audience. 

A top-notch animated video explainer company will prioritize both visual and auditory components to ensure the final product resonates with viewers and results in higher conversion rates.

High-quality animation will not only capture attention but also help explain complex concepts more effectively, while perfectly synced audio enhances the overall impact of the message being conveyed. 

Pay close attention to the animation offered by each explainer video company. The right style should align with your brand's identity and be appealing to your target audience.

Look for companies that offer a wide range of styles, from 2D animations to whiteboard videos, as this demonstrates their versatility and ability to adapt based on clients' needs. Similarly, audio components such as voiceovers, background music, and sound effects are crucial for setting the tone of your explainer video.

Listen closely to samples provided by potential partners; high-quality voice-overs should be clear, concise, and emotionally appropriate for your product or service.

As you continue researching potential animated video explainer companies, evaluate their level of expertise specifically within the realm of explainer videos.

Companies specializing in this format are likely more knowledgeable about what works best when it comes to delivering complex information through visually engaging storytelling methods.

You'll want a partner who understands how animation and audio work together seamlessly to create impactful content that drives results for your business.

Keep this criterion in mind as you move forward in selecting an ideal collaborator that excels at producing effective explainer videos tailored-made just for you!

Specialization in Animated Explainer Videos

Don't judge a book by its cover; it's essential to dig deeper and find a partner that specializes in explainer videos. This ensures they have the expertise to create content that'll hit the nail on the head for your target audience.

A specialization in explainer videos means the animated video explainer company will be well-versed in creating concise, engaging, and contextually relevant content tailored specifically for this format.

As you read through this article section, remember to weigh each potential partner's specialization against other factors as well – because even if an agency has experience with explainer videos, it doesn't guarantee they'll be the most suitable choice for your needs.

To help paint a clearer picture of what to look for when choosing an animated video explainer company with specialization in explainer videos, consider these essential pointers:

  • Check their portfolio: Look at their previous work to see if they've created successful explainer videos before – ideally within your industry or similar ones.
  • Assess their storytelling skills: An effective explainer video is all about telling a compelling story that resonates with viewers while keeping it simple and clear.
  • Investigate their understanding of marketing strategies: The company should know how to incorporate marketing techniques into the video to make sure it serves its purpose effectively.
  • Gauge their adaptability: Can they tailor their approach based on your specific requirements? Are they open to feedback and making changes during production?
  • Testimonials - Do checkout company's testimonial to see what their clients are talking about as you can see ours here.

As you evaluate different companies' specializations, keep customization and communication at top-of-mind importance.

Your chosen animated video explainer company should offer personalized solutions that cater specifically to your needs instead of providing cookie-cutter templates.

Additionally, maintaining open lines of communication throughout the production process allows both parties involved to collaborate seamlessly on any necessary revisions or tweaks.

With all these factors considered together, you're one step closer toward finding a reliable partner who can craft engaging and captivating content that aligns perfectly with your business goals.

Now, let's explore customization and communication further to ensure a successful collaboration.

Customization and Communication

Another crucial factor to consider is how well a company can customize their services and maintain effective communication throughout the project.

After all, your animated explainer video should be tailored specifically for your brand and message, so the company you choose must excel in customization and communication.

A top-notch animated video explainer company will take time to understand your brand, message, target audience, and desired outcomes. They'll work closely with you throughout the entire process – from concept development to scriptwriting, storyboarding, animation, voiceover recording, and post-production – ensuring each step aligns with your vision.

The best companies will not only offer a wide range of styles and features but also encourage open lines of communication between both parties.

This way, you can easily make suggestions or request changes as needed during production.

As you evaluate potential companies for your animated video explainer needs, don't forget to weigh their ability to offer customizable services while maintaining strong communication channels with clients.

A well-rounded company that prioritizes these aspects will ultimately help bring your unique vision to life more effectively than those who lack flexibility or responsiveness.

With this in mind, let's move on to another important consideration when selecting an explainer video partner: budget and pricing options available at various firms.

Budget and Pricing

So, you're ready to invest in an explainer video, but what about the budget and pricing options? Let's dive in!

When selecting an animated video explainer company, it's crucial to consider your financial capabilities and how their pricing aligns with your budget.

Different companies will provide various pricing structures based on factors like customization, project complexity, and turnaround time.

To make sure you're getting the most value for your investment, gather quotes from multiple providers and compare them to find the best fit for your brand.

Keep in mind that low-cost options may not always deliver the desired results; sometimes paying a bit more upfront can lead to long-term benefits for your customers and overall brand image.

As you explore budget and pricing options with different explainer video companies, don't hesitate to ask questions about their packages or request further clarification on specific services offered within each plan.

This will help ensure that you're investing wisely by choosing a team that offers relevant features at a competitive price point while still considering quality output.

Additionally, some companies may offer payment plans or discounts for long-term partnerships – these could be worthwhile opportunities if they align with your brand's needs. While comparing prices is essential when choosing an animated video explainer company, don't forget to factor in other critical aspects such as customization capabilities and communication style (as discussed earlier).

Remember that creating an engaging explainer video involves more than just finding the cheapest option; it requires partnering with a skilled team who understands your customers' needs and can effectively convey the benefits of your product or service through visually appealing content.

By carefully evaluating both budgetary constraints alongside these other considerations, you'll be well-positioned to choose a reliable provider who can elevate your brand through compelling visual storytelling.

Next up: let's discuss why having experience working with similar brands is crucial when selecting an animated video explainer company!

Experience with Similar Brands

Choosing a team that's well-versed in creating content for brands like yours can truly make all the difference, and it's not something to be overlooked.

When searching for an animated video explainer company, it's crucial to consider their experience with similar brands within your industry.

An experienced explainer video company will have a deeper understanding of your target audience, messaging requirements, and industry-specific visuals that resonate with viewers.

Reviewing their portfolio and case studies on their website can give you insights into the quality of work they've delivered for other businesses.

In addition to checking out their previous work, it's important to dive deeper into the details of those projects.

Analyze how they were able to successfully create animated explainer videos that effectively communicated the brand message while keeping viewers engaged.

Look for elements such as storytelling techniques, visual styles, and pacing the video created that align with your business goals and vision.

Don't hesitate to ask questions or request references from clients who have worked with them on similar projects; this can help you gain valuable insight into their working style and expertise.

By selecting an animated video explainer company with proven experience in serving similar brands within your industry, you're setting yourself up for success right from the start.

Their knowledge will translate into a smoother production process and higher-quality output tailored specifically to your needs.

Remember that great explainer videos are more than just visually appealing; they must also communicate complex ideas in simple terms while maintaining viewer engagement throughout its duration.

As you progress through this decision-making process, keep these factors in mind as you transition towards evaluating whether an in-house production or outsourcing is the best fit for your project requirements.

Branding and Marketing

In selecting the right animated explainer video partner, it's essential to consider their branding and marketing expertise in order to effectively convey your message and connect with your target audience.

So don't worry if you're not a marketing expert—your chosen team should be able to guide you through the process.

A top-notch animated video explainer company will help ensure that your new explainer video also aligns seamlessly with your brand identity while also employing cutting-edge marketing strategies to drive user engagement and conversion.

When assessing an animated video explainer company's branding and marketing prowess, take note of these key factors:

  • Visual consistency:
  • The company should be able to create an explainer video that complements your existing branding elements such as logo, color scheme, typography, and overall design aesthetic.
  • Email signature integration:
  • Your explainer video should be easily sharable across different platforms like email signatures or embedded into other digital materials for maximum exposure.
  • Strategic placement:
  • The company should have a clear understanding of how and where to place ads promoting the explainer video for optimal reach among potential users.
  • Measuring success:
  • An experienced animated explainer video company will provide insights on tracking metrics like views, click-through rates (CTR), conversions, or even social media shares.

By considering these aspects when evaluating potential companies, you'll increase the likelihood of partnering with a team capable of maximizing both the visual appeal and marketing effectiveness of your explainer video.

As you move closer toward making a final decision on which animation partner best suits your needs, remember that this choice is about more than just aesthetics—it's about securing a valuable ally who can help propel your brand forward by delivering results-driven creative content.

Comparing Potential Companies

You've got the inside scoop on what to look for in terms of variety and fresh ideas, so let's dive into comparing potential companies to find your perfect animated explainer video partner.

When searching for the ideal animated video explainer company, it's crucial to consider their ability to tell engaging story through a blend of live action and animation.

Take time to review their portfolio and assess whether they can effectively translate complex concepts into captivating visuals that resonate with your target audience.

Additionally, examine the software they use for creating animations as well as their overall expertise in providing a comprehensive solution tailored specifically for your business needs.

As you're comparing potential companies, pay close attention to their approach towards project management and communication throughout the production process.

You want an explainer video company that values collaboration, transparency, and timely feedback—qualities that will enable you both to work seamlessly together from start to finish.

Be sure also to evaluate their flexibility in accommodating changes or revisions during the project's development stage; this demonstrates adaptability and commitment towards delivering exceptional results despite any unforeseen challenges or shifts in direction.

In assessing these aspects of each candidate you are considering working with, remember that selecting an animated video explainer company is more than just choosing someone who can create visually appealing content—it's about finding a partner who understands your brand objectives and can develop strategic marketing solutions using powerful storytelling techniques.

As we move on to discussing branding and marketing considerations when choosing an animation partner, keep these factors in mind so you make an informed decision that ultimately drives success through innovation.

Up next: weighing crucial final decision factors before settling on the perfect match for all aspects of creating impactful animated videos!

Final Decision Factors

Now that you're on the brink of choosing your ultimate animation partner, let's dive into those crucial final factors to ensure you find the perfect match for creating truly impactful and stunning animated content.

As you go through this article section, pay attention to how these decision-making aspects relate to your specific needs and objectives.

Keep in mind that the most successful collaborations are built on mutual understanding, so don't be afraid to have open conversations with potential partners about their approach and capabilities.

One essential final decision factor when selecting an animated video explainer company is ensuring they're contextually relevant to your industry and target audience.

A company with experience in your niche will have a deeper understanding of what works best for your market segment, leading to more engaging and effective animations.

Evaluate their portfolio thoroughly, looking for projects that align with your industry or demonstrate versatility across various verticals.

You may also want to consider reaching out to some of their past clients for testimonials or reviews – this can provide valuable insight into their working style and ability to deliver results.

As you narrow down your options, remember that communication is key in any partnership – especially when it comes to bringing creative visions to life.

Make sure the animated video explainer company you choose has clear lines of communication throughout the entire process, from initial ideation through revisions and final delivery.

This not only ensures a smoother workflow but also guarantees that both parties are aligned with each other's expectations every step of the way.

By considering these vital factors in your selection process, you'll be equipped with all the knowledge needed to pick a winning animated video explainer company – one that will help bring fresh innovation and unparalleled success to your marketing efforts.

Frequently Asked Questions

What is the typical turnaround time for an animated explainer video project?

You might be wondering how long it takes to create an animated explainer video, and the answer varies depending on the complexity of your project.

Typically, a high-quality animated explainer video can take anywhere from 4 to 8 weeks to complete.

This includes time for scriptwriting, storyboarding, animation, voiceover recording, and post-production edits.

However, some companies offer accelerated options that can expedite the whole process if you're in a rush.

Keep in mind that innovation plays a significant role in delivering an engaging final product; therefore, it's worth investing time and effort into finding a company with expertise and creative flair to ensure your video is both informative and captivating for your target audience.

How does the revision process work during the production of an animated explainer video?

During the production of your animated explainer video, the revision process is a crucial stage to ensure that your vision and message are accurately portrayed.

Typically, you'll be given multiple opportunities to review and provide feedback on the work-in-progress at various stages such as script, storyboard, voiceover, and animation.

This iterative approach allows you to collaborate with the creative team by suggesting changes or refinements before moving on to subsequent stages.

Keep in mind that most companies offer a set number of revisions within their packages; however, additional revisions may come with an extra cost.

Embrace this collaborative process as it not only ensures a high-quality end product but also sparks innovative ideas through effective communication between you and the explainer video company's experts.

Are there any specific industries or niches that the explainer video company has not worked with but is open to exploring?

Imagine a world where your business stands out in the most captivating way possible; that's what an animated explainer video company can achieve, even if they haven't worked with your specific industry or niche before.

These companies are always eager to explore new horizons and push their creative boundaries, as innovation is at the core of their craft.

When selecting a company, it's essential to inquire about their openness to working with uncharted territories.

This will ensure you're partnering with a team that's not only knowledgeable but also excited about delving into fresh realms.

By embracing collaboration and out-of-the-box thinking, your explainer video will be uniquely tailored to showcase your brand's distinct qualities and set you apart from the competition.

How does the company ensure that the animated explainer video aligns with the client's brand identity and messaging?

When you're working with an animated explainer video company, it's crucial to ensure that the final product aligns with your brand identity and messaging.

To achieve this, the company should engage in a thorough discovery process, taking the time to understand your business goals, target audience, and unique selling points.

They'll work collaboratively with you to develop a creative concept and script that perfectly encapsulates your message while staying true to your brand's tone and visual style.

By maintaining open lines of communication throughout the project and offering multiple opportunities for feedback and revisions, they can fine-tune the animation until it becomes an innovative representation of your vision – one that resonates with viewers and drives results.

What post-production support and services does the explainer video company provide, such as video marketing strategies or video analytics?

Navigating the sea of explainer video companies can be a daunting task, but once you've found the perfect fit, it's essential to dive into their post-production support and services.

When considering a company, ensure they provide crucial services like free video marketing strategies and analytics that'll help your animated explainer make waves in the digital world.

A top-notch company should not only create an engaging visual masterpiece for you but also offer invaluable guidance on promoting your content effectively, tracking its performance, and analyzing vital metrics to optimize future campaigns.

After all, a brilliant animation is only as good as the exposure and impact it generates!

So, stay ahead of the curve by choosing a animated explainer video production company who sails beyond just producing videos – one who empowers you with innovative tools to elevate your brand's presence across various platforms.


So, you've reached the end of the road in your quest for an animated video explainer company. Remember, trust your instincts and choose a partner who truly understands your idea and vision and shares your passion for storytelling.

After all, it's not just about flashy visuals – it's about conveying a message that resonates with your audience. Take a leap of faith and let their creative juices flow, empowering them to bring out the best in your brand.

The sky's the limit when you find that perfect match!

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