Blue line drawing of landmark buildings including the CCTV tower, a glass pyramid and a wavy pavilion, from the ArchDaily animated video.

ArchDaily

An explainer built to do the talking before the sales team has to.

Blue line drawing of landmark buildings including the CCTV tower, a glass pyramid and a wavy pavilion, from the ArchDaily animated video.
Client
ArchDaily
Project
Architecture Platform
Industry
Software
Style
2D
Runtime
1:35

We love MezzoLab <3! ‍ What they came up with fits wonderfully with our vision and grasps the essence of our product. ‍ We were also very impressed with the professionalism and talent of the entire Mezzolab team.

ML
Soledad Sambiasi
Marketing Director at ArchDaily

The brief

ArchDaily, the most-visited architecture website in the world, asked us to create a video to help their sales team be more efficient at closing leads on demos.

The script

At ArchDaily, we understand that manufacturers can have a hard time reaching the biggest influencers in the construction industry. You know, those guys who decide which products get used and which ones don't.

Yep, architects. See, at ArchDaily we love and understand architects, and they love us back.

As the world's most visited architecture website, we are the best channel for manufacturers to show their products to architects at the perfect time, when they're searching for inspiration. With ArchDaily's content marketing solution, you can now showcase your products for your target audience.

Here's how it works. Your specialized customer success manager sets up your company profile and product content pages you want architects to engage with, focusing on what's relevant to them.

Now, every time we publish a project in which your products were used, other architects looking for inspiration can see your product's featured and reach you directly. There's nothing more inspiring than seeing how other architects are using products to achieve great projects.

Our data-driven intelligence system will automatically find ways to present your projects in the best possible placements across our site, targeting architects according to their search habits and interests. You'll also get key intel through your online analytics dashboard, where you can track KPIs like brand exposure, number of views, projects your products are featured in, which of your projects are most popular amongst architects, and number of leads captured.

Start inspiring architects to use your product with the most visited architecture website in the world. ArchDaily.

Fonts & colors

Typeface

Source Sans 3, Source Sans Pro

Palette

#00308E, #FFD400, #212529, #FFFFFF
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