Thumbnail for the GWWC Effective Giving explainer video

Giving What We Can

An animated explainer on how to help others more effectively.

Thumbnail for the GWWC Effective Giving explainer video
Client
Giving What We Can
Project
Effective Giving
Industry
Health
Style
2D
Runtime
90 seconds

ML

The brief

Showing how you can help others in a more effective way.

The script

In a world where so much good needs to be done, we all strive to make a difference.

But with countless problems in our community and around the globe, where do we even begin?

You might think it’s best to help those closest to you, but if you live in a wealthy country, that might not be the most effective way to create lasting change.

Consider this: you want to assist the visually impaired and you’re ready to make a donation, you can choose a charity that provides seeing-eye-dogs to the blind in the US, or another that offers cataract surgery to those in need in a developing country.

Both charities are doing great work, but the one operating outside a wealthy country can help many more people with your contribution! And it’s a drastic difference. In one case, your dollar goes many times further than the other!

This principle, where some programs do significantly more good per dollar than others, extends to other areas: things like education, climate change, and animal welfare. Loosely defined, a program's "good per dollar" ratio is its cost-effectiveness.

The more cost-effective a program, the more good we can do.

Discover the most cost-effective ways to create real change with the help of Giving What We Can.

Learn more at GivingWhatWeCan.org

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Joao Freitas, founder of MezzoLab

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