Haerfest
An animated ad capturing Haerfest's minimalist ethos and clean design.
The brief
Showcasing Haerfest's minimalistic ethos through an animated video.
The script
Hey, how's it going? I'm Tim.
And I am Dan. We're two brothers from New York who co-founded Haerfest, a brand that creates bags for professionals in motion.
Haerfest exists to equip and inspire a new generation of creatives, entrepreneurs and go-getters. The type of people who are passionate about what they do and have the freedom to do it.
Because work should be a labor of love. They're the ones who inspire others, see the world differently and try to make it a better place.
Yeah, the professionals who need an office between offices because they're always in motion. Our bags are inspired by the minimalist movement of the 60s that started right here in New York.
They're simple, functional, and have style, so you can focus less on what you carry and more on how you carried yourself. Haerfest. Bags for professionals in motion.
Fonts & colors
Typeface
Palette