Qwill is an app that allows you to take care of your Estate Planning in a easy and affordable way.
Qwill needed to attract new users to download its Estate Planning App while positioning itself as a fun, pain-free, and affordable option.
We produced a fun animation that explains why Qwill is an awesome alternative to the traditional Estate Planning process. This animation was used on a ad campaign, along with other short animation pieces.
Using a sound-a-like of a particular Monty Python certainly seems to have helped.
Our solution was to show the changes people go through as they get older, as well as the new challenges they face.
We had a very specific vision heading into this project and, candidly, were concerned they wouldn't be able to pull it off.
However, the end results were fantastic.