How Much Does an Explainer Video Cost in 2023?

Learn how much animated video costs in this article.

As a B2B company, SaaS, or tech company, you may have wondered, "How much does a explainer video cost?"

Explainer videos are an excellent investment to help your audience understand your product or service better, and they have become an essential component of a successful digital marketing strategy.

Before we dive into the specifics, it is essential to note that anything below $10,000 for an explainer video may be risky and potentially not a great investment.

The ideal amount you should be considering is somewhere around $15,000.

But, why is that?

The Factors Affecting Explainer Video Costs

Quality video can be expensive but it's worth the investment.

The cost of an explainer video can be influenced by various factors, such as the complexity of the animation, the length of the video, and the reputation and experience of the production company.

Now let's explore different types of explainer videos and their range of prices.

1. Animated Explainer Videos

Animated explainer videos are often the most popular choice due to their flexibility and creativity.

They can simplify complex concepts using fun, engaging animations.

The cost of an animated explainer video typically falls between $5,000 and $35,000.

However, you should be prepared to invest at least $15,000 for a high-quality, professional animated explainer video.

2. Live-Action Explainer Videos

Live-action explainer videos involve real people and real-world settings, making them perfect for demonstrating physical products or human interaction.

These types of videos can cost between $5,000 and $50,000, depending on variables such as the number of filming locations and the complexity of the script.

3. Whiteboard Explainer Videos

Whiteboard explainer videos use continuous black-on-white drawings to illustrate the narrative of the video.

These videos can be highly effective and are often cheaper than other options, with prices ranging from $2,000 to $15,000.

However, they lack the color and dynamism of animated videos.

4. 3D Explainer Videos

3D explainer videos can bring your product to life in a way that 2D animation or live-action videos cannot.

They provide an impressive level of detail and realism but are also the most expensive option.

A 3D explainer video can cost anywhere from $10,000 to over $50,000.

The Return on Investment (ROI) of Explainer Videos

Learn more about the video production process on our blog.

When evaluating the cost of an explainer video, it's also crucial to consider the potential return on investment.

Well-made explainer videos can significantly improve your conversion rates, increase the time visitors spend on your website, and ultimately lead to more sales.

To better understand this, you can use an explainer video ROI calculator to estimate the potential benefits.

According to HubSpot, a well-executed explainer video can boost conversion rates by up to 80%.

It's clear that while explainer videos require an upfront investment, they have the potential to provide a significant return.

So, if you're asking "how much does an explainer video cost?", consider not only the initial investment but also the potential returns.

You're not just buying a video; you're investing in a powerful tool that can drive growth for your business.

In the end, investing in a high-quality explainer video is worth it.

A low-cost video might save you money upfront, but it won't provide the same benefits as a more substantial investment will.

For more insights and stats on B2B explainer videos, visit our detailed guide.

To take your explainer video to the next level, consider reviewing our top explainer video script examples as well.

Remember, an excellent explainer video not only costs money, but it also provides value, and the "explainer video cost" is an investment in your business's future growth.

Why Invest in a Quality Video?

Video production is time consuming but you can save a lot of time if you hire the right explainer video company.

You might be thinking, "Is it worth investing $15,000 in an explainer video?"
The simple answer is yes.

A high-quality explainer video helps to capture your audience's attention, improve brand recognition, and ultimately increase conversions. It serves as an excellent tool to simplify complex business ideas and showcase them in an engaging and memorable way.

A low-quality explainer video can actually harm your brand's reputation and fail to deliver the expected ROI. As the saying goes, "you get what you pay for," and this is particularly true when considering the cost of an explainer video.

The Impact of Explainer Videos on Your Business

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Let's consider an example.

An animated explainer video that costs $15,000 boosts your conversion rates by 20%.

If your average sale is $500, and you get 1000 visits to your site per month, that's an extra $100,000 in revenue per year!

It's important to remember that an explainer video is a powerful marketing tool, capable of reaching and influencing your target audience.

Investing in a high-quality explainer video can significantly improve your business's visibility and drive more customer engagement and conversions.

Getting the Best Value for Your Explainer Video Cost

Choosing the right production company is key to getting the best value for your explainer video cost.

You need a team that understands your business goals, has a proven track record, and can deliver high-quality videos that resonate with your audience.

Investing a sufficient budget in an explainer video, particularly in an animated explainer video, ensures you get a video that effectively tells your story, captivates your audience, and drives results.

The upfront cost might seem high, but the long-term benefits and ROI can far outweigh the initial investment.


So, "how much does an explainer video cost?"

There's no one-size-fits-all answer.

The cost of an explainer can range significantly based on the type of video, its complexity, length, the actual video production cost, and the production company's experience and reputation.

While it's tempting to opt for a cheaper option, remember that a high-quality explainer video is a worthwhile investment that can significantly boost your business's performance.

Consider it an investment, not an expense.

Now that you have a clearer understanding of the cost of an explainer video, it's time to make a decision that can positively impact your business's future growth.

We hope this article has been helpful in answering your question, "how much does an explainer video cost?"

If you'd like to learn more about how explainers can benefit your business, we invite you to explore our additional resources, including our comprehensive guide and our detailed blog post about B2B explainer videos.

You can also find more information on writing a great script for your video here.


1. How much does an explainer video cost?

The cost of an explainer video can vary significantly based on several factors, including the type of video, its complexity, length, and the experience of the production company. While you may find options for less than $10,000, investing around $15,000 ensures higher quality and effectiveness.

2. Why is an explainer video important for my business?

Explainer videos help simplify complex business ideas, capturing your audience's attention and improving brand recognition. They're a powerful marketing tool that can significantly boost your conversion rates.

3. Is cheap explainer video pricing a good option?

While it might be tempting to opt for a cheaper video, remember that the quality of the video is crucial to its effectiveness. A high-quality explainer video is a worthwhile investment for your business's growth.

4. How does an explainer video increase my ROI?

An engaging, high-quality explainer video can boost your conversion rates significantly, resulting in increased revenue.

It's a powerful marketing tool capable of reaching and influencing your target audience.

5. How can an animated explainer video help my business?

Animated explainer videos are particularly effective in conveying complex ideas in a simple, engaging manner.

They can help to improve brand recognition, attract and retain customers, and ultimately boost sales.

6. What are the different types of explainers?

There are several types of explainer videos, including live-action, animation, whiteboard, screencast, and kinetic typography.

The choice of type depends on your business goals, target audience, and budget.

7. How do I choose the right production company for my explainer?

Choose a company that understands your business goals, has a proven track record, and can deliver high-quality videos.

Consider their previous work, customer reviews, and communication skills when making your decision.

8. Can I create an explainer myself?

While it's technically possible, creating an effective explainer video requires expertise in scriptwriting, storyboarding, animation, sound design, and more.

Hiring a professional company ensures a high-quality result.

9. What factors contribute to the cost of an explainer?

Several factors contribute to the cost of an explainer video, including the type and complexity of the video, its length, and the experience and reputation of the production company.

10. What should my explainer include?

Your explainer video should present a problem, propose your product or service as the solution, explain how it works, and end with a strong call-to-action.

It should be engaging, clear, and concise.

11. How long should my explainer video be?

Most explainer videos are between 60-90 seconds. This length is sufficient to communicate your message effectively without losing the audience's attention.

12. Why is script important in an explainer video?

The script forms the foundation of your explainer video. A well-crafted script ensures that your video communicates your message effectively and engages your audience.

13. Can I use my explainer video on social media?

Yes, explainer videos are a great asset for social media. They can help increase engagement, improve brand recognition, and reach a wider audience.

14. How much input will I have in the production process?

Most professional video production companies value client input at every stage, from scriptwriting to the final edits. It's crucial to maintain clear communication with your production company.

15. How does an explainer video improve website SEO?

Explainer videos can increase the time users spend on your site, a factor that Google takes into account when ranking websites. They can also increase click-through rates and conversions.

16. Can I include an explainer video in my email marketing campaign?

Yes, including an explainer video in your email marketing can increase open rates, click-through rates, and conversions.

17. How do I measure the success of my explainer video?

You can use metrics such as the number of views, shares, comments, and the increase in conversion rates to measure the success of your explainer video.

18. Is there the best time to release my explainer video?

The optimal time to release your explainer video depends on your audience. Analyzing your audience's online behavior will help determine the best release time.

19. What is the difference between a live-action and an animated explainer video?

A live-action explainer video uses real people and real settings, while an animated explainer video uses animated graphics. The choice depends on your message, brand, and target audience.

20. What if I have more than one product or service?

You can create separate explainer videos for each product or service or create a general video that highlights your company's offerings.

21. How do I ensure that my explainer video aligns with my brand?

A professional production company should be able to customize the style, tone, colors, and characters of your video to align with your brand's identity.


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