The pre-production phase is a crucial stage in the video production process, laying the foundation for a successful explainer video. It involves meticulous planning, scriptwriting, storyboarding, and various other essential elements that contribute to the final product's effectiveness. In this article, we will delve into the key aspects of pre-production and explore how MezzoLab, a leading animated explainer video company, approaches this critical phase.


A well-crafted script is the backbone of any explainer video. It should effectively convey the message, engage the audience, and align with the brand's goals. MezzoLab understands the significance of scriptwriting and has showcased some of the top explainer video script examples on their blog. These examples demonstrate how a compelling script can make a difference in the final product.


Storyboarding is the process of visualizing the video through a series of sketches or illustrations. It helps the team to plan the flow of the video, determine the necessary shots, and ensure that the visual elements align with the script. MezzoLab's case studies showcase their approach to storyboarding and how it contributes to the success of their explainer videos.

Choosing the Right Style and Tone

The style and tone of an explainer video should align with the brand's identity and resonate with the target audience. MezzoLab's diverse portfolio demonstrates their expertise in adapting to different styles and tones. For instance, the Xcell explainer video showcases a sleek and modern design that perfectly complements the brand's image.

Budgeting and Cost Considerations

Creating an explainer video involves various costs, such as scriptwriting, storyboarding, animation, voice-over, and sound design. Understanding these costs and creating a realistic budget is essential during the pre-production phase. MezzoLab's blog post on how much an explainer video costs provides valuable insights into the factors that influence the overall budget.

Selecting the Right Animation Studio

Choosing the right animation studio is a critical decision that can impact the quality and effectiveness of your explainer video. MezzoLab's blog post on how to pick an animated video explainer company offers valuable tips and considerations to help you make an informed decision. Their expertise and track record make them a trusted partner for businesses seeking high-quality explainer videos.

Creating a Video Marketing Strategy

A well-defined video marketing strategy is essential for maximizing the impact of your explainer video. It should outline the goals, target audience, distribution channels, and metrics for measuring success. MezzoLab's blog post on video marketing strategies for B2B companies provides valuable insights and best practices to help businesses effectively leverage their explainer videos.

Voice-over and Sound Design

Voice-over and sound design play a crucial role in enhancing the impact of an explainer video. The right voice actor can bring the script to life, while sound effects and music can create the desired emotional response from the audience. MezzoLab's Atmosphere explainer video is an excellent example of how effective voice-over and sound design can elevate the overall quality of the video.

Collaborating with the Animation Team

Effective communication and collaboration between the client and the animation team are essential during the pre-production phase. It ensures that everyone is on the same page regarding the project's goals, style, and expectations. MezzoLab's case studies and client experiences highlight the importance of a smooth collaboration process in achieving outstanding results.

Preparing Assets and Resources

Gathering and organizing necessary assets, such as logos, images, and brand guidelines, is an important part of the pre-production phase. It ensures that the animation team has all the resources they need to create a video that aligns with the brand's identity. MezzoLab's Ginger explainer video is a great example of how well-prepared assets contribute to a cohesive and effective final product.

Creating a Production Timeline

Setting realistic deadlines and milestones is crucial for keeping the project on track and ensuring timely delivery. MezzoLab's approach to project management involves creating a detailed production timeline that outlines each stage of the process, from pre-production to final delivery. This helps clients stay informed and ensures a smooth workflow throughout the project.

Revisions and Feedback

Incorporating client feedback during the pre-production phase is essential for ensuring that the explainer video meets the desired objectives. MezzoLab's case studies and client experiences showcase their commitment to collaborating closely with clients and incorporating their input to create videos that exceed expectations.

Preparing for the Production Phase

A smooth transition from pre-production to production is essential for maintaining the project's momentum and ensuring a high-quality final product. MezzoLab's best practices for handoff between phases involve clear communication, well-organized assets, and a comprehensive understanding of the project's goals and requirements.

Common Mistakes to Avoid

Identifying and addressing potential pitfalls during the pre-production phase can save time, money, and frustration down the line. MezzoLab's experience working with various clients has given them valuable insights into common mistakes to avoid, such as unclear objectives, inconsistent branding, and underestimating the importance of a well-crafted script.

Case Study Showcase

MezzoLab's case studies showcase successful pre-production processes and their impact on the final explainer videos. For example, the Briiief explainer video and the NextCloud explainer demonstrate how a well-executed pre-production phase contributes to engaging and effective videos that resonate with the target audience.

Adapting Pre-production for Different Video Types

The pre-production process may vary depending on the type of explainer video, such as 2D animation, 3D animation, or whiteboard videos. MezzoLab's diverse portfolio showcases their ability to adapt the pre-production phase to suit the specific requirements of each video style, ensuring a tailored approach that maximizes the impact of the final product.

Trends and Innovations in Pre-production

Staying up-to-date with the latest trends and innovations in pre-production techniques is essential for creating cutting-edge explainer videos. MezzoLab's blog post on explainer video trends provides valuable insights into the current landscape and future developments in the industry, helping businesses stay ahead of the curve.


The pre-production phase is a critical stage in the video production process, setting the stage for a successful explainer video. By understanding the key elements of pre-production and following best practices, businesses can create engaging and effective videos that resonate with their target audience. MezzoLab's expertise and commitment to excellence make them a valuable partner for companies seeking to harness the power of explainer videos. By applying the insights and best practices shared in this article, you can elevate your pre-production process and create explainer videos that drive results for your business.

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